LEASINGOLOGY Solutions
Our services define the scope of our excellence. We deliver unsurpassed quality and value-added solutions through a variety of information tools. Through carefully planned customized programs we obtain actionable data used to assess and track the performance of our clients' apartment communities. Ultimately, our solutions maximize profitability.
LEASINGOLOGYSHOPS™️
Our most popular mystery shopping service using audio/video, where we send our shoppers into our client's apartment communities posing as a typical customer touring available/model apartment units evaluating the performance level and experience they have with your leasing agents, competitive lease pricing, pricing verification & compliance and overall apartment community impression. Our shoppers report back to us the same day and we report back to our clients within 72 hours of each visit. We provide our shoppers with training on our clients' program requirements and we monitor their work to assure that all of our clients' shops are completed with their specified timeframes.
LEASINGOLOGYCALLS™️
Using the same concepts as with LEASINGOLOGYSHOPS™️, we collaborate with our clients to create scenarios and call apartment communities posing as customers to evaluate how those calls are handled.
LEASINGOLOGYSOCIAL™️
In today’s economy most apartment communities have websites and have a social media footprint, our LEASINGOLOGYSOCIAL™️ service can measure how our clients’ customers use it. We can evaluate whether it’s easy to schedule a tour, review floor plans and available units, if it’s up-to-date, easy to navigate, and communicates the messages our clients want communicated. Our web shoppers can mystery shop our clients’ websites, chat and ask support questions, send e-mail requesting leasing information, etc. Once the mystery shop is conducted, it can be compared to the accuracy, quality and integrity of the client's website. 95% of consumers use the internet to shop for apartments for lease and that is what converts traffic to your community which converts to a tenant.
LEASINGOLOGYGROUPS™️
We offer several types of qualitative research, group studies that include focus groups, individual depth interviews and mini-groups. Our clients’ research objectives, the types of customers they serve and the geographic locations of their desired respondents all have a role in determining which methodology is best for them.
FOCUS GROUPS
The classic image of a focus group is of 8 to 10 respondents sitting at a conference table in a room with a one way mirror. Focus groups present an ideal environment for understanding the underlying motivation for customer decisions. During a group discussion respondents tend to enthusiastically express both likes and dislikes about services and communication messages, providing significant insights that cannot be gained in any other manner. The group dynamics encourage members to interact with and respond to one another, often sparking unexpected new ideas and revelations. Focus groups are often the best methodology when there is an ample respondent base to draw on within a community. Typically, the respondents all have something in common, such as type of apartment requested, demographics or occupation. However, focus groups can be effectively conducted with a wide variety of respondents.
INDIVIDUAL DEPTH INTERVIEWS (IDI)
Sometimes there are circumstances in which our clients might want individualized responses instead of group interaction. Perhaps our clients’ ideal respondents work for competing business and won’t openly share their thoughts with one another. Or maybe our clients’ want to test a new type of service to see if an individual might use it. Individual depth interviews (IDI’s) also known as “one- on-ones” can be conducted effectively both in person or over the phone. In- person interviews can be conducted in a traditional focus group facility or at a respondent’s place of business. IDI’s offer a unique view of your respondents’ attitudes, their reactions to your services and materials, and are often filled with rich, real-life anecdotes.
MINI-GROUPS
Sometimes there are circumstances in which our clients might want individualized responses instead of group interaction. Perhaps our clients’ ideal respondents work for competing business and won’t openly share their thoughts with one another. Or maybe our clients’ want to test a new type of service to see if an individual might use it. Individual depth interviews (IDI’s) also known as “one- on-ones” can be conducted effectively both in person or over the phone. In- person interviews can be conducted in a traditional focus group facility or at a respondent’s place of business. IDI’s offer a unique view of your respondents’ attitudes, their reactions to your services and materials, and are often filled with rich, real-life anecdotes.
